IT’S TIME TO TAKE YOUR BRAND-REACH TO THE NEXT LEVEL.
Our clients understand the value of a strategy-first partnership. Our focus on upfront planning drives meaningful engagement and impactful creative.
QUICK WINS & EXECUTIONMICRO CASE-STUDIES
CURBSIDE HEALTH
OVERVIEW
Curbside is a decision support software founded by two physician executives, Dr. Imler and Leroux, who were frustrated with sub-optimal care due to individual clinical decision-making struggles. The software allows medical organizations to build a library of clinical content from the larger medical community and integrate it directly into Electronic Health Records (EHR) to provide decision-making support for clinicians. Curbside aims to reshape modern healthcare by sharing clinical logic and implementing best practices for better quality care.
CHALLENGE
The challenge was to establish a distinct brand voice for our startup and position it effectively within the hospital ecosystem. We aimed to generate leads for our brand by identifying and connecting with the key decision makers at hospitals.
It was crucial for this brand’s voice to strike the right tone and accurately reflect their desired image. To accomplish this, we worked to develop a clear understanding of the brand’s identity and how we wanted them to be perceived in the healthcare industry.
SOLUTIONS
To overcome the challenge of establishing a clear brand voice and positioning a startup effectively in the hospital ecosystem, the team developed a comprehensive strategy.
The approach involved identifying and connecting with key decision makers at hospitals to generate leads for the brand. It was essential to strike the right tone in the brand voice to accurately reflect their desired image. The team invested time and effort to develop a clear understanding of the brand's identity and how they wanted to be perceived in the healthcare industry, ensuring they were positioned as a leader in their niche.
As a result, Curbside saw a 35% increase in month-over-month leads within 2 months of partnering with TAVO.
ARNETT CREDENTIALS
OVERVIEW
Arnett Credentials offers custom credentials for every industry and need to keep events secure and stylish. Their top categories include holographic badges and custom cloth wristbands that can be customized to keep brands looking their best. They provide quality custom designs with in-house graphic designers, ensuring the products look and function best for the event. They offer varied designs for multi-day events and functional designs for security to see them at night, while also ensuring brand guidelines are followed.
CHALLENGE
Arnett faced several challenges, including low social media engagement, a lack of community outreach to industries, and no testimonials or recommendations to showcase their credibility.
These obstacles hindered their ability to reach a wider audience and establish trust with potential customers. To overcome these challenges, Arnett decided to invest in content marketing with TAVO. We created engaging content, B2B ads (LinkedIn and Display) and other helpful online resources to inform customers about their services.
SOLUTIONS
To overcome these challenges, Arnett focused on improving their social media strategy, engaging with industry organizations by creating a LinkedIn outreach campaign (organic and paid), and soliciting feedback from satisfied customers to create a positive reputation either directly mailed in or managing brand interviews. TAVO supported Arnett with an end-to-end business marketing and communications strategy, including public relations and HubSpot funnel optimization/automation.
As a result, Arnett saw its leads increase by 25% in the first 3 months.
MANSPA
OVERVIEW
MANSPA is a spa exclusively for men that focuses on empowering them with the knowledge and tools to take control of their aging process. They believe that a spa is not a place to escape from the world, but rather to prepare for it. They offer a range of tailored treatments and resources designed to help men look and feel their best at any age, with a total-body approach that integrates health and wellness strategies. Their products and procedures include state-of-the-art lasers and the latest ultrasound therapies to tackle issues such as fine lines, wrinkles, volume loss, discolorations, and skin laxity. With a commitment to natural, masculine, and beneficial treatments, Manspa provides free consultations to help clients choose the best solutions for their needs.
CHALLENGE
Before partnering with TAVO, MANSPA faced a number of challenges. We discovered they had a beautiful vision for their brand, yet there was a disconnect with MANSPA’s messaging and visual continuity. They needed to launch a campaign before opening to generate as many appointments as possible but didn't have a clear idea of how to do so. Additionally, they lacked experience in event hosting and drawing potential clients to their events.
These challenges made it difficult for MANSPA to establish itself as a reputable and recognizable brand in the competitive spa industry. This, in addition to cross-channel, full-court press marketing, advertising and community planning was necessary for a successful pre and post-launch strategy.
SOLUTIONS
The TAVO team provided a range of solutions to help Manspa overcome their challenges. We created the brand, tone, colors, and voice for the company, and set up social media platforms to boost their following. Additionally, we developed an engagement strategy and narrowed down the target audience. To launch the business, the TAVO team organized a launching party, with the aim of scheduling 100 new appointments.
TAVO also hosted a fundraiser for charity and helped with advertising, including newspapers, blogs, billboards, flyers, and all ads across Meta and Google Ads. With these efforts, Manspa was able to successfully launch and gain visibility in the market.
As a result, MANSPA netted a 300+ New Leads to help launch their new business in San Diego (Marketing Qualified Leads) in under 60 days.
BUSBY-STONE RISK
MANAGEMENT, ACRISURE
OVERVIEW
Busby-Stone Risk Management, a division of Acrisure, is an experienced insurance broker that specializes in providing insurance, bonds, and risk management services to clients. Their complex risk division has been introducing clients to the benefits of risk management for over three decades. They specialize in serving complex risks, large family businesses, family offices, and high net-worth individuals. With new corporate brand guidelines, TAVO’s creative and marketing teams would need to act swiftly, applying new design styles to social media posts, marketing collateral, refreshed website and new ads designed to drive new traffic and engagement with business leaders across industries in need of business insurance services.
CHALLENGE
Busby-Stone faced several challenges, including the lack of social media management and overall content, dwindling engagement across their social platforms, the need for a new logo that would align with the Acrisure brand while still presenting individuality, and a lack of community engagement.
Additionally, the company ranked poorly on SEO, which made it challenging to attract potential clients through online searches.
SOLUTIONS
To address Busby-Stone's challenges, we provided a number of solutions. We implemented a LinkedIn management campaign, made edits to their website, and created a new logo that aligned with the Acrisure brand while also reflecting Busby-Stone's unique identity. We also provided design services and implemented SEO improvements, including the creation of whitepapers for organic SEO on a monthly basis. As a result of these efforts, we were able to help Busby-Stone improve their SEO ranking and increase their engagement on social media.
As a result, Busby-Stone saw its leads increase by 45% in the first 3 months.
SAVA SENIOR CARE MARKETING
OVERVIEW
Senior Care and Senior Living marketing is a provider of long-term care services, managing over 170 centers and communities across the United States. They have a culture of care that aims to provide a compassionate and engaging environment for residents. Their skilled nursing professionals provide around-the-clock care to help residents transition from hospital to home. Licensed therapists provide rehabilitation services that focus on regaining strength, functional, cognitive, and communication skills. Occupational therapists work with residents to develop individualized treatment plans to help them regain the skills necessary for daily living. Overall, Sava Senior Care is committed to improving the well-being and happiness of their residents.
CHALLENGES
SavaSeniorCare needed to revamp its website, and community specific microsites (170+ of them, but hey, who’s counting), deploy comprehensive reputation management services and create a mobile app to keep families connected with their loved ones. To accomplish this goal, SavaSeniorCare engaged us to develop an integrated communications strategy that allowed them to reach the target audience of potential residents, family members, and healthcare professionals.
Other marketing strategies for SavaSeniorCare needed to also incorporate the creation and delivery of educational content such as videos, articles, and webinars to highlight services and expertise with a uniquely local feel.
COMPREHENSIVE SOLUTIONS
We developed a custom communications strategy and platform featuring personalized content for each community, allowing SavaSeniorCare to centralize messaging for all 170+ communities, allowing for a tailored, community-centric messaging strategy while maintaining a singular “voice”. This approach enabled SavaSeniorCare to deliver timely and personalized messaging that resonated with residents, family members, and healthcare professionals.
Our team designed a comprehensive reputation management strategy to ensure positive reviews were highlighted and negative feedback addressed swiftly. We also developed a robust communications strategy for families, during the height of the COVID pandemic, enabling them to access real-time updates on their loved one’s status while visitation was not possible or extremely limited.
For its staffing challenges, TAVO’s creative team developed robust recruiting marketing campaigns to drive local engagement for key positions and growth strategies tied to specific community needs.
As a result, SavaSeniorCare netted 45%+ more leads to help scale multiple locations, macro & micro communications strategies to bridge the gap between families and loved ones, in addition to ongoing internal/external marketing and advertising campaigns to drive growth and nationwide reputation management.
ELEMENTARY OVERVIEW
Elementary (ML) is a ML-driven quality platform designed for manufacturing that helps improve product quality, maximize yield, and gain valuable insights from real-time production quality data. Their platform allows manufacturers to identify and classify any defect that a human inspector can see with their eyes, including those not explicitly programmed to be detected. Additionally, it enables the automation of traceability scans and incorporates AI, machine vision, and automation to streamline the production process. The platform is fully SOC 2 Type II compliant, allowing for remote access and management of inspection stations from anywhere. Trusted by some of the world's best manufacturers, Elementary provides a comprehensive solution for improving manufacturing quality and efficiency.
CHALLENGE
Elementary faced several challenges in terms of their marketing and recruitment efforts. They struggled with low engagement on LinkedIn and had zero outreach, while their social media graphics were not up to par. Additionally, they lacked branding guidelines, and their internal team was unorganized due to a lack of management. Furthermore, despite the need to recruit, they were not receiving any applicants. These challenges posed significant obstacles to the growth of the company, requiring a concerted effort to address them and strengthen their marketing and recruitment strategies.
SOLUTIONS
To address the marketing and recruitment challenges faced by Elementary, several solutions were implemented. A LinkedIn page was optimized to increase engagement and outreach, while branding guidelines, mission/vision statements, and tone were developed to ensure consistent messaging across all marketing materials. Ad campaigns were launched across LinkedIn to increase engagement and attract potential recruits. To help manage costs and streamline their marketing efforts, they hired external services to create high-quality graphics and a detailed social media strategy and calendar. These efforts helped to level the costs of hiring someone in-house on the graphics team while simultaneously organizing the internal team and optimizing their social media presence. By implementing these solutions, Elementary was able to overcome their challenges and position themselves for success.
As a result, Elementary experienced a 300+% increase in MQLs (Marketing Qualified Leads) within 3 months.
